How Covert Filming Revealed a £28m Timeshare Fraud

Authorities have called it as one of the largest deceptions of its nature in the United Kingdom.

In all 14 individuals have been sentenced for their role in a £28 million scheme to swindle over 3,500 timeshare owners.

The victims were keen to exit long-standing holiday ownership agreements and sought out support.

The majority were aged between 60 and 80. Over 500 of them parted with more than £10,000, and one transferred in excess of £80,000.

Those affected were faced aggressive sales meetings lasting up to six hours. They were left out of pocket, possessing useless fake "rewards" and remained locked into high-priced holiday ownership agreements they could no longer use.

The Business Behind the Scam

The business at the centre of the scheme was the timeshare resale company. They accepted customers' funds to fund the directors' luxurious lifestyle of private schools, high-end properties and personal aircraft.

The man at the head of the firm, the company director, was handed a seven-and-half year prison term in January for fraudulent conspiracy.

In the latest development, his wife another individual was part of the concluding cases to receive sentencing.

She was given a two-year suspended jail sentence at the judicial venue after confessing to illegal fund handling.

This has been a lengthy process and signifies a significant success for the victims who came forward, the authorities and legal representatives.

How the Inquiry Started

I first heard about the company emerged during the mid-2016. The position was in the investigations unit of a broadcasting service, making documentary features.

A colleague pointed out that his mother had assumed the ownership of a timeshare apartment in Spain and, after years of holidays, had begun looking to exit the agreement.

It should be noted how common holiday ownership had evolved with British holidaymakers in the last decades of the 20th century.

Vacation properties enabled families to occupy the equivalent unit annually, or exchange their time slots with other owners who had apartments in different locations. Approximately 600,000 sun-lovers seized that chance.

The first timeshare rush was linked to a numerous accounts about dishonest operators deceptively promoting units. They appeared frequently on public interest shows.

The standard vacation property deal tied investors in for many years.

In that period, those investors who had experienced their regular accommodation in the sun for a long time were ageing, and a large proportion were looking to wave goodbye to their vacation investments.

Several had reduced ability to travel and couldn't get to their apartments. Some just felt they'd enjoyed sufficient use from them. And some had passed away, in frequent situations bequeathing their loved ones to take over the deals - along with their regular contributions and maintenance fees.

The Covert Probe Unfolds

This was the situation the friend's mum had found herself. She browsed the internet for solutions and discovered the company, a enterprise whose online presence claimed to release her from her agreement.

However, having submitted funds and scheduled a consultation with them, her loved ones became suspicious.

Subsequent checking showed many victims saying they had handed over cash and achieved no result in return. Indeed, they had suffered financially. A lot of it.

The reporting group began investigating what was occurring. It soon emerged that there were dubious individuals active in the timeshare resale sector.

An attorney had many grievance cases waiting to sue the company.

The team interviewed individuals who had engaged the company and they all told the same story. They believed the business would purchase their timeshare away from them but when they attended a meeting (for which they made an advance payment) they were informed there was no re-sale value.

Instead, they were encouraged - actually compelled - to commit further cash acquiring "the firm's incentive scheme", named after the outfit's parent company, the overarching entity.

What exactly these were was somewhat vague. They seemed similar to a form of credit, giving access to reduced-price holidays and services and retail offers.

And they were apparently "tradable" with additional holders, some time down the line.

Paying cash immediately would result in an eventual payoff that would cover SMT's fees and result in the property owner with a gain, liberated eventually from their pesky agreement.

An unrealistic promise? Indeed, it was.

A 'Bait-and-Switch Tactic'

Assuming these reports were true, this was a major deception.

It's what is called a "deceptive marketing."

A business - in this case the organization - "lures the customer by promoting a specific service but then to say that's not available, steering the customer to a different, lower-quality offering.

This is against the law. Possessing all the accounts we had gathered, we made the case to secretly film one of the company's meetings.

The process requires dedication, work, and strong justifications for why this is the exclusive approach to collect the evidence required to prove wrongdoing.

Armed with that permission, our limited crew set up a meeting with one of the organization's staff in the English town.

Pretending to be a member of the public aiming to get his mum released from her timeshare contract|holiday ownership agreement

Kim Fowler
Kim Fowler

A trendsetting writer with a passion for urban culture and sustainable fashion, exploring city life through a creative lens.